Last week I participated in my first con, a local one here in my hometown. I thought it would be a good way to get the word out about First Fleet, especially as we get close to the fourth and final installment being released this summer. I approached my publisher about getting some promotional materials printed for distribution, and he had the idea to print up pamphlets of First Fleet 1: Bones with links on the back to the rest of the installments on Amazon.
I did a bit of research online about what makes a good convention table stand out. My goal was to look professional, catch people’s eyes, and get copies of Bones into as many hands as possible. Also to have fun.
I had business cards printed through Vistaprint with a QR code on the back that links to my Amazon author’s page. I considered going with Moo, but as cool as their card designs look, the price differential was just too high. There are some complaints online about the quality of Vistaprint’s cards, but I was quite pleased. I had mine printed vertically on Vistaprint’s recycled paper option and found a couple old Gundam figurines in the basement that served quite nicely as card-holders (and got attention from the sort of people who like robot figurines– of whom there were many).
The table was focused on First Fleet, but I also wanted to highlight some of my other publications. I borrowed a book display from work and set out copies of some of the magazines in which my work has appeared. None of these were for sale (though you can access them through my Amazon author’s page), but several people stopped to thumb through them. The Lore cover in particular with the lovely monster drew a few..
I read that a table should have something with good height, and the fantastic poster my publisher sent featuring the cover of First Fleet 2: Wake (which was available for free download the day of the con) served this function nicely. If I was going to do this again, I might replace the poster (which took up table space) with a collapsable vertical banner to stand behind my table.
Again, my goal was primarily to make local contacts, have fun, and get the word out about First Fleet. To that end, I think it was successful. I distributed about 250 copies of Bones, and online stats showed almost 200 downloads of Wake that day. That’s a pretty good “activation rate,” considering it means that many people took the additional step of going online and downloading the first portion of the novel.
Plus, I learned that our town once again has a local comic book shop.
So, wins all around.